Natalia here, the starter force of Enoki insights.

I want to share my story with you hoping that will resonate with the way you want to do business.

I started my career in Digital Marketing helping businesses create and refine their communication strategies (through Inbound Marketing, Marketing Automation, E-mail marketing and Social Media) , optimize touchpoints, and use data to improve services and products. While working on marketing strategies, I became increasingly fascinated by how users experience digital interactions—not just how they respond to campaigns, but how they navigate, decide, and interact with services.

My first project with UX Research got me hooked, so I specialized in this field, specifically in user testing, customer journey mapping, and behavioral insights.

Currently, I am starting a specialization in Design for Planet in Lab University (Finland) which uses Design Thinking in regenerative ways.

In essence, for the past years I have been helping companies align their digital experiences with real user needs.

Over time, I realized that the best solutions go beyond digital experiences; they require rethinking services holistically to better serve people, businesses, and the planet.

Bridging Insights and Innovation

At Enoki insights, we merge the analytical depth of research with the strategic thinking of Service Design.

Our approach is rooted in understanding systems, human behavior, and sustainable design principles.

We help companies uncover what’s hidden beneath the surface—from customer pain points to untapped business opportunities—turning them into actionable strategies that foster better user experiences, ethical innovation, and business growth.

We want to work with businesses that at their core really want to design for a better world, whether by making their services more accessible, human-centered, or environmentally sustainable.

Through research-driven insights, strategic workshops, and design sprints, we guide teams to cultivate meaningful, lasting change in their products, services, and organizations.

What does this mean for you?

If you’re looking to:
✔️ Understand your users more deeply and align your services with their real needs
✔️ Test and optimize your digital and physical touchpoints to increase engagement and efficiency
✔️ Embed sustainability into your services in a way that is practical and scalable
✔️ Bridge the gap between business goals, user needs, and service innovation

If you answered yes to any of this, you are ready to cultivate meaningful change.

🚀Let’s do it together!